Local & National Streaming Reports

Local: Streaming Video Measurement Now Available In Local Markets

Streaming Meter Reports provide unique insights on all major streaming apps, including subscription services like Netflix or Hulu (SVOD), free to watch services like Tubi or Pluto (AVOD), or vMVPDs like YouTube TV or DirecTV Stream. 

These insights are now available in the top 56 DMAs (LPM/Set Meter). Syndicated reports are provided on a quarterly basis by market. 

Share of Total Streaming Market Comparison 


Example Data: Share of Streaming by App Category, January 2023

Diving deeper, this example focuses on the New York market. 

Share of Total Streaming

Analyzed by SVOD/MVPD/vMVPD apps
(AVOD also available)


National: Streaming Video Ratings Reports

Nielsen's National Streaming Video Ratings Reports (powered by Nielsen's Streaming Platform Ratings) provides insights into how much of streaming behavior is happening on the TV screen, when does streaming happen, how the various providers compare, what devices are being used, and how much different age groups stream.

Nielsen's Streaming Video Ratings Report is based on a sample of Nielsen’s Streaming Meter homes, a subset of the National TV Panel, which captures streaming happening on the television glass through Smart TV or other devices connected to the television such as Roku, Apple TV or video game consoles.




  • Internet streaming activity to the television by age/gender demographics
  • Total streaming by provider (Netflix, Hulu, Amazon, YouTube, Apple TV+, Peacock, etc.)
  • Total streaming by hardware device (Smart TV, Apple TV, Roku, Xbox, etc.)

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