Nielsen Sports

Delivering powerful solutions to drive success


Nielsen Sports is the global leader in sponsorship analytics and fan intelligence. We provide brands and rights holders the knowledge to identify and connect with the audiences that matter most to them.

Sponsorship media valuation 

  • Combines expert analysis, deep data resources and advanced AI to determine fair market value of sports sponsorships for rights holders and brands.

Fan insights

  • Offers a deep understanding of sports fans, including their engagement, attitudes, behaviors and perceptions, paired with data about what people watch, listen to and buy.

Research & consulting

  • Transforms large datasets into actionable insights that give rights holders and brands the intelligence to maximize the value of their sports property and sponsorships.

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