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See what ROI looks like with Nielsen Digital Ad Ratings

Digital Ad Ratings helps validate your media plan by delivering deduplicated audience measurement metrics for computers, smartphones, and tablets. This means you can prove the true measure of your campaign impact across digital media platforms. With insights to fuel optimization, you can better understand the audiences you’re currently reaching and quickly identify new prospects to help grow your business.

The industry standard for digital advertising measurement

Industry
trusted

Prove your advertising performance with accurate data trusted by 21 of the top 25 global advertisers.

People-based
verification

Reach unique audiences with unbiased, representative ad measurement verified by people-based panels.

In-flight campaign
optimizations

Analyze and optimise your media strategy with comprehensive coverage across computers & mobile.