Nielsen

Webinar: Finding the ROI Upside of an Economic Downturn

Wednesday, November 30
11:00 - 11.30am SST(GMT+8) /
2:00 - 2.30pm AEDT (GMT+11)



Media measurement has never been easy. But now, as the world braces for economic turbulence ahead, marketers must double down on budgeting and measurement strategies that perform under pressure and continue to grow both brand and sales sustainably.

Join us on Wednesday, 30 November for a webinar where we will unpack insights from over 150,000 global studies to determine what's really driving media ROI.

Speakers:

  • Andrew Furze, Director, Marketing Effectiveness, Nielsen
  • Deepak Mann, Director, Marketing Effectiveness, Nielsen

Panelists:

  • Luke Tucker, APAC & EMEA Head of Marketing, Citi
  • Amit Chaubey, Marketing Science Lead, APAC, Meta
  • Loo Choo Khong, Senior Advisor, E-Business, Dell

Moderator: Jayati Basu, Director, Marketing Effectiveness, Nielsen

Register to learn:

  • How to optimize media budgets even in recessionary times
  • The key to determining the right channel mix
  • How to overcome measurement hurdles

Can't tune in live? Register anyway and we’ll send you a link to view the session on-demand.

Complete the form to register

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