INTRODUCING CPG AUDIENCE SEGMENTS POWERED BY QUOTIENT
The industry for purchase-based data has recently undergone significant changes, and one provider has stood out for its data quality, digital-first approach to retailer relationships and growing coverage — Quotient. Quotient is a leading digital-first provider of promotions and CPG purchase data through their loyalty card-based retail partnerships and coupon-redemption data.
Nielsen is excited to release new audience targeting segments based on actual in-store product purchase behavior through our strategic alliance with Quotient. The integration of Quotient’s dataset with Nielsen’s media technology and measurement solutions allows CPG brands to activate with confidence knowing that they are reaching the right consumers at scale, driving profitable marketing ROI and generating incremental sales lift.
These new CPG audiences powered by Quotient data are now available within the Nielsen Marketing Cloud interface and across NMC's platform integrations.
WHY ARE THESE SEGMENTS UNIQUE?
Learn more about how you can implement high-impact audience strategies with Nielsen Audience Segments.