NIELSEN PODCAST INSIGHTS

REQUEST THE PODCASTING TODAY REPORT - INSIGHTS FOR PODCAST ADVERTISERS

This issue of Podcasting Today presents an overview of who is listening to podcasts, how often they’re listening, as well as insights into the unique ability of podcasts to drive stronger brand recall than traditional forms of advertising. This issue also includes select brand case studies from select industries than demonstrate high ad metrics as a result of podcast advertising.

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Looking for more podcasting insights? 

START YOUR PRE-BUY RESEARCH WITH NIELSEN'S NEWEST PODCAST BUYING POWER INSIGHTS

With more than a million different podcasts to choose from, it's hard to know where to start.  Let Nielsen’s Podcast Buying Power insights be your guide in the ever-changing podcast landscape.

Podcasters use the number of downloads and other metrics to determine audience size, but they are missing valuable profile data. Nielsen’s Podcast Buying Power service will help you understand who their audience is, rather than just how many people are listening.  There are more than 160 individual podcasts to profile from 9 major podcast networks.

Only Nielsen, with its extensive Scarborough category dataset, has this type of advertiser connection with podcasting. Nielsen Podcast Buying Power service includes:    

  • Demographics across 18 different podcast formats/genres
  • Podcast consumption by location, time of day and platform
  • A national sample of more than 45,000 respondents
  • Over 160 individual podcasts to profile from 9 major podcast networks
  • Ability to examine duplication across podcasts and other media
  • Online access via Prime Lingo, Telmar or IMS Clear Decisions

The overview materials below provide more detail on the various categories that can be profiled against podcast listening and a sample report of the podcast insights you can access in Nielsen’s Podcast Buying Power service. 

CLICK BELOW TO DOWNLOAD:

Podcast Buying Power One-Sheet

What’s In Scarborough 2021

Podcast Buying Power Sample Report

Join the growing list of agencies who have started using Nielsen’s Podcast Buying Power Service to inform their podcast planning and buying decisions:

IPG

Veritone One

Active International, Ad Results & Oxford Road

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