Data into Dollars

Connect with your customers to boost sales and margin

Watch the session on-demand now.

 

Are you ready to unleash the power of your first-party data to create authentic connections with Australian consumers and drive greater success for your business?

 

Join our virtual panel as we bring together marketers for a discussion on how to unleash the potential of your first-party data to drive revenue and create deeper relationships with your consumers.

 

Discover strategies and insights from industry leaders who have successfully harnessed the power of first-party data – our panelists will share innovative approaches to data management, personalisation and privacy, ensuring you stay ahead in a rapidly evolving digital landscape.

 

Learn more about:

  • How to unleash the power of your first-party data
  • Ways to justify investment to enrich your first-party data
  • Key watch outs and concerns that can limit growth from your first-party data

 

Learn more about Nielsen's Advanced Audiences here.

 

 

On-demand recording now available!

Watch the session at your convenience.

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Our panelists

Ben Slocombe

Head of Marketing, Liquor Marketing Group

Sarah McQuillan

Senior Manager, Commercial Performance & Analytics, Qantas

Sven Lindell

Chief Digital & Marketing Officer, Lindell Consulting

Jonathan Betts

Executive Director, Commercial, Pacific, Nielsen

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