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Get your biggest questions about your competitors' strategies answered.

 

How much do your competitors spend on advertising? When and where do they park the biggest share of their budgets? What are the creatives and messaging they are putting out into the market?

 

If you're asking these questions, we've got you covered. Tap into our trusted advertising and consumers insights to boost your campaign's effectiveness and minimise wasted advertising spend.

 

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With Nielsen, you'll be able to:

Understand competitive spend

Identify advertising opportunities across platforms by knowing where, when and how much your competitors are spending on media locally and across international markets.

Analyse creative strategies and set your own

Understand competitive strategy and positioning by viewing creatives along with placement information to see how often your competitors change their creative elements and what messaging styles and key content they use to build their brand value.

Gain comprehensive insights

Analyse brand strategies and learn from past campaigns (whether it be yours or your competitors') to inform plans and optimise ROI for the next.

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