Capture a comprehensive picture of advertising spend and performance

Navigate the crowded media landscape with actionable data-driven insights. Ad Intel can help you identify prospects, analyse brand strategies and learn from past advertising campaigns to plan for the next.


Find out more about Ad Intel

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With Nielsen Ad Intel, you can:

Get a competitive advantage

Evaluate the media channels your competitors are utilising, the frequency of their ad placements, and the creative messaging they employ to engage their target audience.

Assess share of media spend

Compare share of dollars to share of units by distributor and by daypart.

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Easily filter by products category, brand or media type

Access interactive visualisations

Download tiles for presentation-ready charts and graphs as images or view raw data.

Get quality insights across mutiple channels and platforms

We measure TV, audio, digital, social media and print advertisements that are then validated by our persons-based panels.

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