This is modern audience measurement

The rise of streaming and CTV popularity means there’s more data than ever, and more complexity around measuring it. But no matter how much the media landscape splinters, having an accurate view of the audience gives marketers the precision they need to plan, optimize and measure with confidence.

 

Nielsen’s cross-media measurement solutions help you reach the audiences that matter most with precise, trusted and actionable measurement insights.


Our best-in-class data lets advertisers and agencies know exactly who’s watching their ads and gives media buyers the power to plan, optimize and measure campaigns quickly and effectively.


Measure the impact of your campaigns across linear TV, CTV, computer and mobile. 
 

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Measure the impact of your campaigns

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Reducing media spend waste

What's the secret formula

Deduplicated
metrics

Why they're so
important

In-flight campaign optimizations

How to use this intel better

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