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Finding the ROI Upside of an Economic Downturn

 

Media measurement has never been easy. But now as the world braces for economic turbulence ahead, marketers must double down on budgeting and measurement strategies that perform under pressure and continue to grow both brand and sales sustainably.

 

In this webinar series, we will unpack insights from over 150,000 global studies to determine what is really driving media ROI. Along with our special industry guests, we will explore how you can build a resilient media budget for 2023.

 

 

Our Speakers & Panelists

 

APAC session

 

  • Luke Tucker, APAC & EMEA Head of Marketing, Citi
  • Amit Chaubey, Marketing Science Lead, APAC, Meta
  • Loo Choo Khong, Senior Advisor, E-Business, Dell
  • Andrew Furze, Director, Marketing Effectiveness, Nielsen
  • Deepak Mann, Director, Marketing Effectiveness, India
  • Moderator: Jayati Basu, Director, Marketing Effectiveness, Nielsen

 

Thailand session:

 

  • Win Suthirachartkul, Marketing Director, Abbott Nutrition Thailand
  • Pai Thithan Chareonthong, Senior Manager, Media Client Services, Nielsen

 

 

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