Tools to drive sponsor value

Strategically positioned at the intersection of audience measurement and sports media analysis, Nielsen Sports has the industry knowledge and global infrastructure to determine the fair market value for sponsorship and media rights across platforms, helping you optimize your partnership portfolio. 

Comprehensive sponsorship media valuation 

• Media valuation: Complete exposure analysis of sponsorship assets across all media types, including linear TV, OTT, social, digital and print using a consistent valuation methodology
• Deep insights: Pinpoints the maximum media value of sports sponsorships by asset type, media type and platform
• Holistic data: Comprehensive data to determine the driving factors and correlation between sponsorship execution and the impact on media value
• Integrated delivery: Easily accessible data in one platform, Nielsen Sports Connect, bringing together metrics covering the full sports media valuation suite
• Powered by AI technology: leverages machine learning technology to supercharge the logo detection process