Upgrade your campaign measurement

As streaming continues to grow, advertisers are demanding a true cross-platform view of their audiences. In September, YouTube enabled Always On digital measurement with Nielsen. 

Continuous measurement with Nielsen Digital Ad Ratings (DAR) ensures that every impression on YouTube and YouTube TV is measured to better understand reach, manage frequency and verify audiences across media buys.

As part of their commitment to help media buyers maximize ROI, YouTube is making Always On measurement available to all U.S. advertisers and agencies to better assess and validate campaign performance.

Contact your agency, Nielsen Account Representative, or complete this form to take advantage of Always on Measurement on YouTube using Nielsen DAR!