Measure Digital Campaign Audiences Across Screens


Digital Ad Ratings delivers reliable digital ROI for both media buyers and sellers with an unparalleled level of granularity. Advertisers can utilize Digital Ad Ratings to understand and quantify the audience their ads are reaching, with the ability to optimize campaigns in-flight.
Leverage census-based data, Nielsen panel assets, advanced machine learning methodologies, and strategic third party datasets to assign your demographics and deduplicate across sites and devices to produce comprehensive audience measurement.
Digital Ad Ratings gives you:
  • A true cross-platform view of your digital audience
  • High-quality, actionable measurement enabling transactions and optimization
  • In-house viewability measurement with Nielsen Viewability, which meets updated industry guidelines
  • A dynamic, intuitive user interface with enhanced functionalities and visualizations
Download the overview below, and fill out the form to schedule time with a specialist. We look forward to hearing from you!

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