Consumer Mindset Survey

IMPACT OF COVID-19 ON CONSUMER BEHAVIOR

As COVID-19 becomes a global pandemic and consumers change their buying habits, it's more important than ever that you have a complete view of the marketplace. Our global study reveals how this changing behavior can create new opportunities for marketers. Whether you’re involved in the planning, buying or selling of advertising, or responsible for brand strategy, Nielsen survey insights provide you with power to expand business, create effective marketing strategies and, ultimately, achieve your business and marketing goals.

This puts your business at risk today and tomorrow. For long-term, sustainable growth, build brand equity so that your consumers don’t have to work to think of you when it comes time for them to make a purchase. Find the right balance of marketing tactics to boost your brand in the long term in addition to driving sales in the short term. To compound matters for marketers, measuring these long-term impacts has traditionally been diﬃcult. Now, you can easily tap into this critical data with trusted measurement that quantiﬁes both the short and long-term impact to uncover the right balance.

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