6 best practices for CPG advertisers to help maximize sales and incremental revenue on Meta platforms for Canadian audiences
To help CPG marketers optimize performance of campaigns for Canadian audiences, Nielsen was commissioned by Meta to conduct a deep dive analysis of 14 campaigns that used Marketing Mix Models to help identify campaign success levers. This analysis revealed 6 main levers that marketers can leverage to help optimize their results on Meta platforms, including on Facebook and Instagram, for Canadian audiences.
Uncover what drives campaign performance
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Reducing media spend waste
What's the secret formula
Deduplicated
metrics
Why they're so
important
In-flight campaign optimizations
How to use this intel better
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