Don't miss your chance to connect with Gracenote at IBC 2026. Join Gracenote Sept. 11 to 14 at the RAI Amsterdam to see how trusted data grounds entertainment AI in truth and elevates sports fan experiences.
Join us across key sessions throughout the show.
This discussion explores what the sports discovery challenge means for services that depend on engagement, and the costs of leaving it unsolved from abandoned sessions to canceled subscriptions.
This presentation shares new research findings that quantify the hallucination problem and underscore the critical importance of good data for trustworthy entertainment experiences powered by AI.
This conversation organized by Gracenote addresses the AI journeys, pain points, key lessons learned and future outlooks of executives from around the global TV and streaming ecosystem.

Gracenote tested an ungrounded LLM by asking it a range of entertainment-specific questions. The model hallucinated 100% of the facts for 506 program titles. Learn what this means for AI-powered discovery.
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Sports on streaming is growing fast, but games keep getting harder to find. See why the fix is connected data.
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AI usage and adoption is growing, but 75% of people verify the results that AI provides because they don't trust them. Learn how to bridge the AI trust gap for media and entertainment.
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