Unlock key insights into soccer fans ahead of 2026

Nielsen’s New Soccer Fan Insights:

Nielsen now offers new in-depth insights into soccer fandom, updated regularly in an easily accessible dashboard. Our data provides a detailed understanding of who soccer fans are, what they care about, and how they interact.

 We’re covering everything you need across fans and brands: 

•  Fan insights: Discover fan base size, demographics, interest, and consumption habits 
• Brand insights: Identify and assess partnership and activation opportunities based on the tracking of brand metrics directly tied to fan segments; measure recall and long-term brand impact
   

By leveraging these insights, you can make informed decisions about your marketing strategies and sponsorships in the run-up to 2026 and beyond . Here's a glimpse of what our new insights will help you answer:

• What is the projected impact of 2026 on soccer fandom and will fair-weather viewers turn into long-term fans? View trended fandom data
• Who are soccer fans? Learn about their demographics, interests, and media habits. 
• How does fandom differ across soccer properties? Explore fan behavior across leagues and events. 
• What’s the best way to engage with soccer fans? Understand if sponsorship, advertising, or a combination is most effective

Interested in learning more? 
If you’re looking to understand how these insights can help you effectively engage with soccer fans and enhance your brand, simply fill out the form and we’ll have a Nielsen expert get in touch with you!