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Navigating AI in Marketing Mix Modeling: Risk and Rewards

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Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing measurement and strategy? 

In this exclusive webinar, Katherine Canario, Director of Marketing Mix Modeling, and Ben Samuel, VP of Commercial for Nielsen Marketing Mix Modeling delve into the evolving landscape of AI in marketing measurement and uncover the crucial insights you need to propel your business forward. Learn how you can maximize AI’s potential while understanding and mitigating associated risks.

Learn more about…

  • The evolving AI trends in recent years and how perceptions have shifted, along with potential new opportunities
  • The pitfalls associated with AI if incorrectly applied within Marketing Mix Modeling 
  • The essential framework for effective AI in marketing measurement
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