Create a network of strategic influencers for your brand
Influencer marketing has opened doors to creativity and ways to make personalized, meaningful audience connections. With this creative freedom also comes the challenge of measuring effectiveness across a wide mix of influencers that span athletes, A-list celebrities, fashionistas and more.
Nielsen developed InfluenceScope to track this explosive space. InfluenceScope is an interactive dashboard that supports marketers throughout the entire influencer marketing lifecycle, utilizing inputs like distribution, reach, engagement, interests, themes, socio-demographics, psychographic fit, and media return to provide marketers with a data-backed way to measure influencer effectiveness.
With Nielsen, discover value-add influencer
- Influencer Selection: Identify the best fit based on custom criteria
- Influencer Tracking & Campaign Management: on-going or campaign-based analysis of audience, performance and content metrics
- Portfolio Management: Optimize influencer roster based on collective performance, overlap, synergy, etc.
- Platform Flexibility: Adjust your view based on KPI goals across reach, relevance, resonance and return
