Nielsen

 

 

 

 

 

Live webinar: Building brands with sports sponsorship

 

Join Nielsen on Wednesday, June 14 at 10am ET 


Learn how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value. 

We’ll be joined by Bridget Nelson, Head of Brand Performance and Audience Research at MassMutual as we discuss: 

  • The role of sports sponsorship in MassMutual's marketing mix
  • Using data to evolve a brand's sponsorship strategy
  • Optimizing sponsorship investments by holistically measuring impact on business objectives

 

Can't tune in live? Register anyway and we’ll send you a link to view the session on-demand.
 

 

Complete the form to register:

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