Nielsen Impact Score Pro
Optimize sponsorship in the selection process, not postseason

Have you ever wished for a marketability index to compare how on-ice branding in the NHL playoffs stacks up against MLS field boards in the regular season? Nielsen Impact Score Pro benchmarks the relative sponsorship value of sports properties and assets to make data-informed decisions in the sponsorship selection process.

For right holders: 
NIS Pro provides professional teams and rights holders with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies, helping you: 

  • Compare and contextualize sales positioning with more than media valuation and fan metrics 
  • Refine rate card with demonstrable ROI
  • Measure assets across key marketing KPI’s against local and national competitors 

For brands: 
Alternatively, the tool provides brands access to cross-league benchmarks spanning critical sports marketing KPIs, allowing brands to optimize their sponsorship selections and portfolios: 

  • Identify top performing markets, leagues and teams that map back to sponsorship goals 
  • Compare asset performance rankings to identify which teams provide the maximum sponsorship exposure

It’s all in the details. Nielsen Impact Score Pro coverage: 

  • Information database featuring team-level metrics for every team in the NFL, NBA, MLB, NHL and MLS
  • Sponsor exposure benchmarks by team, asset, and season
  • Viewership trends per game, team, sport, and season segment
  • Fan affinity benchmarks including fan counts and key demographics
  • Social media engagement metrics by platform, team, and league
  • Benchmarks by league, designated market area, and across all major professional sports leagues


To learn more about Nielsen Impact Score Pro, fill out this form to be contacted by a Nielsen representative. 




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