Nielsen Impact Score Pro
A comprehensive view of the professional sports landscape in a single dynamic platform
Have you ever wished for a marketability index to compare how on-ice branding in the NHL stacks up against MLS field boards? Nielsen Impact Score Pro benchmarks the relative sponsorship value of sports properties and assets to make data-informed decisions in the sponsorship selection process.
For rights holders:
NIS Pro provides professional teams and rights holders with clear, holistic views of their properties to inform smarter sponsorship sales activities and packaging strategies, helping you:
- Compare and contextualize sales positioning with more than media valuation and fan metrics
- Refine rate card with demonstrable ROI
- Measure assets across key marketing KPI’s against local and national competitors
For brands:
Alternatively, the tool provides brands access to cross-league benchmarks spanning critical sports marketing KPIs, allowing brands to optimize their sponsorship selections and portfolios:
- Identify top performing markets, leagues and teams that map back to sponsorship goals
- Compare asset performance rankings to identify which teams provide the maximum sponsorship exposure
It’s all in the details. Nielsen Impact Score Pro coverage:
- Information database featuring team-level metrics for every team in the NFL, NBA, MLB, NHL and MLS
- Sponsor exposure benchmarks by team, asset, and season
- Viewership trends per game, team, sport, and season segment
- Fan affinity benchmarks including fan counts and key demographics
- Social media engagement metrics by platform, team, and league
- Benchmarks by league, designated market area, and across all major professional sports leagues
To learn more about Nielsen Impact Score Pro, fill out this form to be contacted by a Nielsen representative.