Know your fans

We have the inside track on fan data, meaning you get a peek inside how fans think, why they cheer, where they live. 

The Most Comprehensive Fan Data on the Planet

• Global Platform: Gain a deep understanding of your fan base across sports, leagues, events and teams from a single, comprehensive platform
• Brand Insights: Strategically identify and assess partnership opportunities based on the tracking of brand metrics directly tied to fan segments
• Sponsorship Impact: Benchmark the impact of sponsorship activations among fans exposed to those partnerships
• Integrated Purchase Data: Analyze brand ownership and retail purchase data integrated with fan research

On-demand analytics at your fingertips 

• Comprehensive view into sports fans’ interests, media behavior, brand attitudes and purchasing habits
• Know what fans watch, listen to and buy, and how it impacts sponsorship effectiveness 
• Extensive fan behavior data to drive new fan acquisition, increase engagement and respond to changes in fan sentiment