Influencer marketing selection
and measurement
InfluenceScope is a data-driven approach to support marketers throughout the entire influencer marketing lifecycle. We measure personalities against business KPI’s to determine effectiveness and alignment. Data inputs include distribution, reach, engagement, interests and themes, socio-demographic and psychographic fit, media return and effectiveness. From athletes, celebrities, influencers and fashionistas - we’ve got you covered.
What we offer:
- Influencer Selection – Identify the best fit based on custom criteria
- Influencer Tracking / Evaluation – Ongoing evaluation of a roster of potential or current influencers
- Campaign Measurement – Measure the performance of a particular campaign
- Portfolio Management – Optimize influencer roster based on collective performance, overlap, synergy, etc.
