Nielsen Buyer Insights (NBI) is the only data set in the market sourced from all major credit- and debit-card networks. With valuable transaction-level insights across hundreds of categories and thousands of merchants, you can reach consumers everywhere they are spending and prove effectiveness.
Leverage NBI data across one or all of Nielsen’s planning, activation and measurement solutions:
PLANNING: Nielsen Media Impact
Enable effective decision making about where and when to engage audiences with our cross-platform media allocation and optimization solution. Understand the potential future impact of media by leveraging historical insights and planning projections.
TARGETING & ACTIVATION: Nielsen Marketing Cloud
Implement precise, granular targeting with 1,000+ syndicated and custom audience segments based on dollars spent or number of transactions at a particular retailer, on a specific category, during a certain time period, at a brick & mortar vs. online merchant and more. Activate anywhere, including CTV and podcasts.
AUDIENCE MEASUREMENT: Nielsen Digital Ad Ratings
Understand the impact of your ads on key audiences across digital platforms, including computers, mobile devices and connected TV. Coming soon!
OUTCOMES MEASUREMENT: Nielsen Buyer Lift
Determine which marketing investments are impacting purchase behavior to optimize ad spend. By comparing the sales metrics of those who were exposed to your media and those who were not, you’ll receive the most accurate view of the incremental sales lift driven by your campaign.