There are two undeniable truths about consumer purchasing. First, consumers can’t buy a brand if they don’t know it exists. Second, consumers won’t buy a brand they have no interest in. What does this mean for your business? That investing in building the brand purchase funnel from awareness through intent is the gateway to future sales. And growing future demand for your brand provides greater opportunities for conversions.
With Nielsen Total Media Resonance (TMR), go beyond short term planning and grow your purchase funnel across all of the places you advertise for long term brand success:
Grow brand value and lift. Understand the concept of “too much of a good thing,” by leveraging TMR to pinpoint the exact moment your marketing activity stops working and where your investment should go next to drive your key brand objectives forward.
Understand the untaggable. Measure traditional and digital channels — including hard to measure social media and TV channels— with unmatched accuracy and consistency, even amid a shifting world of platforms.
Build healthy brands. With a top of the funnel focus and access to simulation software, TMR can help you determine the spend and channel mix that meets your brand's KPI goals.
Complete the form to learn more about how Nielsen Total Media Resonance can strengthen your 2021 plans.