SIMPLIFY AND ACCELERATE YOUR MARKETING MIX INSIGHTS TO SAVE TIME AND MAXIMIZE RESULTS SOONER
You don’t have to sacrifice trusted, high-quality marketing mix results in the pursuit of speed and actionability. You CAN have the best of both worlds.
By leveraging modern, cloud-based technologies and automation, Nielsen’s enhanced marketing mix modeling solution delivers actionable insights to you in as little as 6 weeks (including refreshes starting at 3 weeks) while preserving the depth and credibility you’ve always trusted from Nielsen. See below for highlights on how Nielsen Marketing Mix Modeling (MMM) can help you obtain comprehensive marketing insights to inform your 2021 planning:
SEAMLESS DATA COLLECTION
- Unparalleled data access with Nielsen’s robust internal data assets and strategic publisher relationships helps you reduce the data collection burden placed on you and your marketing partners.
- Efficient data lake integration enables “always on” analytics, which combine the power of your data and Nielsen’s industry-leading technology to eliminate arduous manual collection efforts.
- Automated Validation and Processing of 1st and 3rd Party Data with next-generation, cloud-based data transformation capabilities, enabling a faster data review process.
TRUSTED MODELING
- Speed-focused R&D and globalized best practices deliver all you’ve come to expect from Nielsen’s marketing mix, but faster.
- Cutting-edge model review technology allows your Nielsen modeling experts to more effectively review model quality and get insights in your hands sooner.
- Model refreshes starting at 3 weeks are unlocked following the completion of the initial full MMM analysis to support fluid budget adjustments throughout the year.
AGILE DELIVERY
- Access in-depth results and ready-made insights in an easy-to-use, self-service dashboard while enabling agility in your workflow without needing to sift through PowerPoints.
- Integrate these strategic marketing insights directly into planning and optimization scenarios to pressure test “what ifs” and take your proactive decision-making to the next level.
When time is money, learn more about how to expedite your marketing mix results without sacrificing accuracy you can trust.